WaveShift exclusively develops, owns, and commercializes the portfolio of IP that prevents myopia.

The brief was to create a modern and sophisticated brand that also innovates and recreates the way we look at vision. The request was to design their corporate identity and visualize it across several media. Working with the Founder and CEO, Michael Fertik, to develop a clear and visual identity for WaveShift. The idea of the logo is to showcase WaveShift as a symbol taken from how their technology works which is through the shifting of infared waves.