After being around for 15 years, this San Francisco company was entering a new space in the industry with a new vision. Meltwater needed a new identity that embraces the insights Meltwater provides, the culture of the company, and the simple values of Meltwater.
The starting point was to present the brand as modern and fun. The logo is built on a symbolic eye with geometric shape, which refers to the new company tagline “Outside Insight.” The design is focused on playfulness; numbers and line illustrations that support the new brand and software. Eye-catching and colorful layouts give a fresh and positive effect.
Work includes branding identity, visual expression, illustration, and logo exploration.
P.M: V. Fawzi / Design Lead: Myself / Agency: Magpie Studios