PETA Cruelty-Free

Worked with PETA on an ad campaign against animal testing which featured in a special animal rights issue in Time Magazine.

Using the concept of animals inside perfume and cologne bottles emphasizes the severity of animal testing. The typographical selection makes a great combination with the graphic elements by being a minimalist and sans serif typography which doesn’t steal the attention from the digital art, yet still manages to get the message across with the the audience.